Step Three: The Internet

My web site, www.brodniak.com, is the first place to look for information about homes I'm selling.

Every home I list gets a virtual tour. In addition, a professional photographer takes photographs of the properties I list.

Your home will be given its own page on the Web. This page will always have the must current information about your home. During a transaction, it's common that prices will change, descriptions will be tweaked, and new photographs will be added. Your "home page" will be updated with this information first.

Once your listing is on my Web site, I then add it to the Windermere Web site. Windermere is the market leader in the Pacific Northwest, and their Web site is visited by thousands of buyers every day. Putting your home in the Windermere database immediately exposes it to a broad audience.

Finally, I post your home information to the Northwest Multiple Listing Service (MLS), ensuring that every agent in Western Washington has access to your listing. Many agents scan the database day and night for homes that meet specified criteria for their clients; in some cases, simply adding a home to the MLS will trigger an inquiry.

After the Internet has been handled, we move on to the "real world."

NEXT: On-Premise Marketing.